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From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the ma...

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