Editorial note
Social Media
Jul 19, 2026
How TikTok Shop is changing innovation for food and beverage brands
Big companies, including PepsiCo, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.
Big companies, including PepsiCo, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.