Blog - SocialMatik

Editorial note

Claude Code for Everyone: How to Get Started

Social Media May 05, 2026

Claude Code for Everyone: How to Get Started

Want to build your own custom AI tools and automations, but don’t have coding or developer experience? Curious how ...

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Keyword clustering: How to create a strategy for topic authority in 2026

Marketing May 04, 2026

Keyword clustering: How to create a strategy for topic authority in 2026

As a content writer with over 7 years of SEO experience, I can confidently say that keyword clustering is a critica...

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New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Social Media Apr 30, 2026

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Are you still directing your Instagram followers to a link in bio page? Looking for new ways to make Instagram work...

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AEO Competitor Analysis: Track AI Answer Engine Rivals

Marketing Apr 28, 2026

AEO Competitor Analysis: Track AI Answer Engine Rivals

Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which que...

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Share of Voice Tools for Growing Companies

Marketing Apr 28, 2026

Share of Voice Tools for Growing Companies

When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives li...

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Zero-click searches and the future of your marketing funnel

Marketing Apr 28, 2026

Zero-click searches and the future of your marketing funnel

Search results used to be a doorway. A brand ranked, someone clicked, and they landed on a website. But today, that...

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How to do keyword research for AEO (+ Tools)

Marketing Apr 28, 2026

How to do keyword research for AEO (+ Tools)

When I first started auditing content for answer engine visibility, I assumed the keyword research process was roug...

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Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

Marketing Apr 28, 2026

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, the...

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Intro to Claude Cowork: How to Get Started

Social Media Apr 28, 2026

Intro to Claude Cowork: How to Get Started

Looking for a way to get actual work done with AI, not just chat with it? Tired of micromanaging every step of an A...

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Stories, systems, and practical notes from the publishing layer.

Claude Code for Everyone: How to Get Started

Recent articles and operating playbooks

Claude Code for Everyone: How to Get Started

Keyword clustering: How to create a strategy for topic authority in 2026

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

AEO Competitor Analysis: Track AI Answer Engine Rivals

Share of Voice Tools for Growing Companies

Zero-click searches and the future of your marketing funnel

How to do keyword research for AEO (+ Tools)

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

Intro to Claude Cowork: How to Get Started