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Automation journal

Stories, systems, and practical notes from the publishing layer.

Use the blog to explain how your workflow actually runs: decisions, automations, operations, and the small systems that keep content moving.

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Are you still directing your Instagram followers to a link in bio page? Looking for new ways to make Instagram work for your brand? In this article, you'll discover how to use caption links, profile grid customization...

Built for operators, not generic readers. Read article

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67 posts

Editorial note

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Social Media Apr 30, 2026

New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Are you still directing your Instagram followers to a link in bio page? Looking for new ways to make Instagram work...

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Editorial note

AEO Competitor Analysis: Track AI Answer Engine Rivals

Marketing Apr 28, 2026

AEO Competitor Analysis: Track AI Answer Engine Rivals

Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which que...

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Editorial note

Share of Voice Tools for Growing Companies

Marketing Apr 28, 2026

Share of Voice Tools for Growing Companies

When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives li...

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Editorial note

Zero-click searches and the future of your marketing funnel

Marketing Apr 28, 2026

Zero-click searches and the future of your marketing funnel

Search results used to be a doorway. A brand ranked, someone clicked, and they landed on a website. But today, that...

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How to do keyword research for AEO (+ Tools)

Marketing Apr 28, 2026

How to do keyword research for AEO (+ Tools)

When I first started auditing content for answer engine visibility, I assumed the keyword research process was roug...

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Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

Marketing Apr 28, 2026

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, the...

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Intro to Claude Cowork: How to Get Started

Social Media Apr 28, 2026

Intro to Claude Cowork: How to Get Started

Looking for a way to get actual work done with AI, not just chat with it? Tired of micromanaging every step of an A...

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Answer engine optimization vs. traditional SEO: What marketers need to know

Marketing Apr 27, 2026

Answer engine optimization vs. traditional SEO: What marketers need to know

Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers...

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Best practices for answer engine optimization (AEO) marketing teams can't ignore

Marketing Apr 27, 2026

Best practices for answer engine optimization (AEO) marketing teams can't ignore

Search behavior has changed dramatically, and teams need to learn answer engine optimization (AEO) best practices t...

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